This is the archived SXSW 2012 schedule. Please see the current schedule here.

Digital Sport: Know More, Do More

#sxsw #SXsport

Sport by its very nature is social. How do you bring sport and activity to a new level of engagement? How do you motivate people to get moving? What influence does music have on motivation? Do we create more fun if we make it a game or a competition – is social the catalyst? This session is sponsored by Nike.


Allyson Felix

Andrew Wilson EA Sports

Fred Santarpia General Mgr VEVO

Jimmy Fallon

Stefan Olander VP Digital Sport NIKE

Our Awesome 2012 Sponsors