This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mentor Session: Kyle Monson

A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional.Please visit for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session -


Kyle Monson Content Strategy Dir JWT

Kyle arrived at JWT in September 2009 by way of the publishing industry, having worked most recently as a Senior Editor at PC Magazine. While at PC Mag, Kyle oversaw the editorial production of, founded successful blogs, hosted popular podcasts, and wrote some of the highest-traffic feature stories in the publication’s history. He has written for magazines as disparate as Newsweek and ReadyMade, and has regularly appeared on TV and radio.

In his role as Content Strategy Director at JWT, Kyle oversees the agency’s Brand Journalism efforts. Utilizing his publishing background and training, he advises clients on content creation techniques, with an emphasis on incorporating audience voices into brand narratives. His Brand Journalism work for Microsoft garnered a Titanium Lion at Cannes, as well as Chiat, ANDY, D&AD, and Bees awards.

In his downtime, Kyle frequents NYC playgrounds with his two kids, and NYC dive bars with his two bands.

Our Awesome 2012 Sponsors