This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mentor Session: Brian Fitzgerald

A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session -


Brian Fitzgerald Head of Digital & Mobilization Greenpeace International

Technology is subversive.

I've been an activist with Greenpeace for 30 years. In that time, I've delayed a nuclear weapons test, hung a banner on the Statue of Liberty, sailed on four oceans, lived in six countries, saved whales and learned to pilot a hot air balloon for the cause. I was setting up email communications with alligator clips in Moscow in the mid 1980s, online activism websites in the early 90s, and jumped all over twitter when it debuted at SXSW in 2006. As an early adopter, I learned how to spot technologies Greenpeace might bend to activist purposes and organizational needs, and developed some skills in getting them adopted.

Follow me @brianfit

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