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Multi y Mono: A Cultural Advertising Battle

#sxsw #tanning

With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.


Carl Settles Exec Dir Media Communications Council

Carl Settles Jr. is the founder of Media Communications Council and President,CEO of E4 Youth which takes students through the sequence of engagement, education, employment and entrepreneurship. In addition to 6 years as a science and math teacher in urban schools, Carl Settles Jr. has worked extensively in educational publishing, software development, music, interactive media and advertising as a developer, producer, and consultant for more than 15 years. Mr. Settles’ clients have included GSD&M, Dell, Liz Claiborne, Whole Foods, MPOWER Labs, Motorola, Applied Materials, Xerox, Harcourt Achieve, Walt Disney Records and a host of others.

Mr. Settles has received two National American Advertising Federation Club Achievement Awards for diversity initiatives. In 2011, Mr. Settles received the SXSW Dewey Winburne Community Service Award, a proclamation from the Texas State Legislature and in 2012, he was recognized as the Capital City African American Chamber Ambassador of the Year. Recognizing the need for self-sustaining approaches to diversity, Mr. Settles, in cooperation with University of Texas at Austin Division of Diversity's Intellectual Entrepreneurship Consortium, is dedicated to cultivating business, educational and community infrastructure that exposes underserved populations to a vast array of career paths.

Kelli Coleman Exec VP GlobalHue

Kelli M. Coleman
Executive Vice President, Corporate Communications, GlobalHue
President/CEO, GHV of New York

Kelli Coleman is Executive Vice President of Corporate Communications for GlobalHue, a full-service marketing communications agency with total market and cultural expertise. As GlobalHue’s Executive Vice President, Coleman oversees corporate communications and is an integral part of senior management. Additionally, she is President and CEO of GHV of New York, an independent venture company that seeks opportunities in media, marketing and advertising to create alternative business for GlobalHue clients.

Coleman’s leadership within the advertising industry has led to a number of accolades and honors. Most recently, she was named in Black Enterprise’s 2012 “40 Rising Stars 40 & Under” list. Coleman was also listed in Essence magazine in their “Fierce and Fab Under 40” list. In 2010, she received the Women in Business Award from NV Magazine, and Black Enterprise named her one of their “40 Next.” Additionally, Coleman is a founding board member of the charter school Success Bronx Academy, under the Success Charter Network, founded by Eva Moskowitz. She received her bachelor’s degree from Spelman College in Atlanta, Georgia, in 2006.

Coleman says that she wholeheartedly lives by the passage, “To whom much is given, much is required.” She is committed to uplifting multicultural youth and strives to ensure that her own and future generations have access to innumerable opportunities and are able to take full advantage of them.

Leslie Wingo Sr VP Sanders\Wingo

Leslie Wingo: Senior Vice President, Group Account Director

Leslie began her career in media and account services, building brand momentum for Whataburger and Time Warner Communications. She’s partner and senior vice president at SandersWingo, a leading national advertising agency in African American, Urban and Hispanic markets.

Leslie has also developed brand initiatives for Shell Oil, Fuddruckers, Sprint PCS and State Farm, and currently leads SandersWingo’s work for the United States Postal Service. Leslie holds a bachelor’s degree in business administration from the University of Texas at El Paso.

She also serves on the boards of the Austin Planetarium, AIDS Services of Austin and the AMOA, and she guest lectures about the importance of diversity in advertising at the University of Texas and conferences around the state. These cultural and educational opportunities to motivate Austin’s youth are what inspire Leslie and her team to give back to the community and make a difference. The part that feeds the soul? That’s just lagniappe. The Austin Advertising Federation recently recognized her outstanding contributions to the industry, as well as her philanthropic efforts, with the 2011 Silver Medal Award.

Sergio Alcocer Pres LatinWorks

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