This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mobile Ads: Best Practices for the Music Industry

#sxsw #MusicAds


Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, and engage in consumer behaviors. This session will feature insights from key stakeholders in the mobile music space, including service providers, managers, musicians, lawyers, and platform technologies. We will discuss pain points within this space and effective best practices to minimizing barriers. Music downloads to mobile phones is a $2.4 billion industry today and is expected to hit $5.5 billion by 2015 (Jupiter Research), yet the discourse between the stakeholders has yet to mature. Come join the conversation and be at the forefront of the mobile music revolution. This session is sponsored by InMobi.


Archie O'Connor Head of Business Dev, North America InMobi

Bobby Rosenbloum Shareholder Greenberg Traurig, LLP

Jeff Roberto Dir, Consumer Mktg Shazam

At Shazam, Jeff is responsible for major consumer marketing initiatives, including driving customer acquisition, engagement, activity and retention through a wide variety of programs and partnerships. Jeff is based in Shazam’s Palo Alto, California office.

Jeff has over 15 years experience in marketing, product and business strategy with consumer facing internet businesses/start ups, including Friendster, Roxio, Napster and

John Bolton Head of Product Muve Music

Our Awesome 2012 Sponsors