This is the archived SXSW 2012 schedule. Please see the current schedule here.

Emotional Equations to Connect with Your Customers

#sxsw #Emotions


Chip Conley is the founder and was the CEO of America's second largest boutique hotel company. Initially, he thought he needed to be superhuman to be successful, but after two dozen years as CEO, he realized that he just needed to be a super human to create the habitat for success that arose at Joie de Vivre Hospitality. Using iconic psychology theories from Abraham Maslow (PEAK) and Viktor Frankl (Emotional Equations), Chip wrote a couple of best-selling books dedicated to helping business leaders understand how to be more emotionally intelligent in the workplace. Using a series of equations he's created with psychologist and mathematicians, Chip will help you understand the emotional building blocks that create anxiety, disappointment, joy, authenticity, and wisdom. Perfect for anyone wanting to understand themselves, their fellow employees, and their customers.



Chip Conley Founder Joie de Vivre Hospitality


In 1987, Chip Conley started his own hospitality company, Joie de Vivre (JDV), and, as CEO for two-dozen years, grew it into the second largest boutique hotel company in the United States. At the age of 26 with no industry experience, Chip transformed a seedy 1950's "no-tell motel" into the world-renowned Phoenix Hotel, a legendary rock 'n roll destination catering to the likes of David Bowie, Linda Ronstadt and Nirvana. JDV expanded into a collection of over 35 award-winning hotels, restaurants and spas, with more than 3,000 employees – each property with its own unique theme that inspires guests to experience an "identity refreshment" during their stay. Chip and his company's time-tested techniques and transformational leadership practices have been featured in every major news outlet including TIME, USA Today, Fortune and The Wall Street Journal.

As the preeminent thought leader at the intersection of psychology and business, and a successful practitioner of emotional intelligence at work, Chip shared his unique prescription for success in his bestselling book, PEAK: How Great Companies Get Their Mojo from Maslow. Based on noted psychologist Abraham Maslow's iconic Hierarchy of Needs theory, PEAK illustrates how business's three key stakeholders – employees, customers and investors – are ultimately motivated by peak experiences that address their higher, unspoken needs. In his new book, Emotional Equations: Simple Truths for Creating Happiness + Success (Free Press, January 2012) Chip guides readers further down the path from emotional intelligence to emotional fluency – using math as a way to better understand and manage our emotions. Chip's earlier works include The Rebel Rules: Daring to be Yourself in Business, and Marketing That Matters: 10 Practices to Profit Your Business and Change the World.

Chip is a highly sought after speaker – from TED to INC to GOOGLE. He has been honored with the highest accolade in the American hospitality industry, the coveted ISHC Pioneer award, and was one of four finalists for Hotels magazine’s "Corporate Hotelier of the World" award. The San Francisco Business Times named Chip the Most Innovative CEO – and JDV the "2nd Best Place to Work" – in the entire Bay Area.

After 24 years as JDV’s Chief Executive Officer, Chip now sees himself as a “Chief Emotions Officer” in his role as Strategic Advisor to the company he founded, and in his work as an author and international speaker. A committed philanthropist, he served on the board of Glide Memorial Church for nearly a decade and currently serves on the Burning Man Project and Esalen Institute boards. He created the San Francisco Hotel Hero Awards and founded the city’s Annual Celebrity Pool Toss event, which has raised millions for inner-city youth programs that now thrive in the troubled neighborhood where he launched his first hotel. Chip received his BA and MBA from Stanford University, and was awarded with an Honorary Doctorate in Psychology from Saybrook Graduate School & Research Center, where he is the school’s 2012 Scholar-Practitioner in residence.

Our Awesome 2012 Sponsors