Can a Social Web of Things Keep TV Cords Connected
It's 2015 and over half of the devices in your home are connected to the Internet. On the drive home you consider taking a longer route, but when you ask for directions the GPS system reminds you that you need to get home soon - you have a viewing party.
The television recognizes you when you walk in the door and suggests that you pour a glass of wine since everyone else is online and waiting for you to join the Game of Thrones premier party. In response, the wine cooler switches on, illuminating the last bottle of red - a 2007 Scarecrow. You cringe but open it anyway.
Your HBO app automatically loads a summary of last season's characters since you still seem to have them confused, and then asks if you’d like to join the group video chat. “Go ahead”, you say, “I will catch up as we go.”
Join Rhonda and Allison as they think aloud about the future of media immersed in a world where everything is connected, and television becomes something that you live instead of just watch.
Presenters
Alison Moore is senior vice president, Digital Platforms, for Home Box Office, responsible for overseeing the strategy, development and operation of HBO’s multiplatform digital products: HBO/MAX GO, HBO.com, Cinemax.com, HBO Social Media platforms, as well as HBO/MAX On Demand and Affiliate Product initiatives. Moore was named to this position in July 2010.
Moore first joined HBO as a marketing manager in 1995, responsible for developing promotional marketing programs with affiliate partners. She left the company in 1999, returning to HBO in 2003 as director, Brand Development. She was promoted to vice president, Brand Strategy and Digital Platforms in May 2006, overseeing HBO’s consumer websites, online video, social and promotional platforms, as well as HBO’s brand advertising and promotional strategy.
During her hiatus from HBO, Moore was instrumental in helping launch two internet start-ups: in 1999, as director, B2B Marketing, for Flooz.com, she created and launched Flooz B2B marketing and promotional strategies; and in 2000 she co-founded DatSat, where as vice president, Market Development, she was responsible for overseeing business development and marketing strategies. In 2001, she briefly consulted at JP Morgan Chase in the Small Business Financial Services division, creating business development plans for one of the division’s start-up investments. From 2001 to 2003, she was director, Product Strategy, at Cablevision, where she was responsible for product strategy, marketing and branding of Optimum Online, Cablevision’s award-winning consumer broadband service.
She began her career at Turner Broadcasting, Inc. in Atlanta, GA, where she served as manager, Affiliate Relations and Marketing from 1992 to 1995.
Moore holds a BA in Political Science from the University of Georgia.
Gilles is the Chief Executive Officer of Fanhattan.
Prior to Fanhattan, Gilles was with McKinsey and Company in Palo Alto, California, where he led mission-critical initiatives related to product roadmaps and go-to-market strategies for venture-backed and "academy" technology companies including Microsoft, HP, BEA, SAP.
Prior to McKinsey, Gilles was instrumental in the launch of Vivendi's media and services Internet platform for health professionals. Early in his career, Gilles founded MileStone, a software company serving the retail industry.
Gilles advises the FCC on internet policies, and is a frequent speaker at leading industry events, including CES, MIP, NATPE.
Gilles holds a MS in Computer Science from EPITA School of Engineering in Paris, and an MBA from Harvard University.
Jack Flanagan leads the sales efforts at Bluefin, bringing over fifteen years of traditional and digital experience with him. Previously, he was the Chief Revenue Officer at Ace Metrix where he led the sales efforts to TV advertisers and marketers that allowed them to understand the creative effectiveness of their ads and their competitors in near real time. Before that, he led the sales efforts at comScore for the syndicated Media Metrix service with responsibility for North America, South America and Europe. Jack earned his BA in Marketing from Loyola College in Maryland.
Rhonda K. Lowry is vice president, emerging Social Web technologies for Turner Broadcasting System, Inc. (TBS, Inc.). Lowry is a media and technology strategist and the company’s resource for understanding emerging digital and Social Web technologies and behavioral trends. Lowry helps TBS, Inc. businesses understand and employ social technologies across the spectrum of social computing – networking, blogs, virtual worlds, gaming and online collaboration – to extend and enrich the multi-platform media experience. Lowry is based in Atlanta and reports to Scott Teissler, chief technology and digital strategy officer. Lowry was recently named to Cable Fax’s Digital Hotlist, and has been listed on Cable World’s Top 50 Women in Cable for several years. Lowry holds an MS in Physics from Washington University.
Sunday, March 11
