This is the archived SXSW 2012 schedule. Please see the current schedule here.

Son Of Kick,"Playing the Villain"



Playing The Villain” video is horror inspired surprise in which three 'villainous' looking youths, out for some trouble, get unexpectedly assaulted by subwoofers when they attempt to steal a BMW from an estate! The video has gone viral in last 10 months amassing nearly five million YouTube hits proving that horror and bass are mix to be reckoned with. Certainly not one for the squeamish, the power of the music and punchiness of the basslines on this record are matched visually only by the gore the brutalising bass causes the unsuspecting victims. Sit back and try to enjoy this one!


Director(s): Matt Devine

Producer(s): Alex Kember

Director Bio

Matt Devine has written and directed numerous award winning commercials and music videos. His music videos have been shown at film festivals worldwide including the Los Angeles Short Film Festival, Japan Short-Shorts-Film Festival, and the one dot zero festival amongst others.


Public Film Contact

Alex Kember
+61 2 9363 2122 +612 9211 7977


Our Awesome 2012 Sponsors