Amber Case is a Cyborg Anthropologist currently working at Vertigo Software. She founded CyborgCamp, a conference on the future of humans and computers. Her main focus is on mobile software, augmented reality and data visualization, as these reduce the amount of time and space it takes for people to connect with information. Case founded Geoloqi.com, a private location sharing application, out of a frustration with existing social protocols around text messaging and wayfinding. She formerly worked at global advertising agency. In 2010, she was named by Fast Company Magazine as one of the Most Influential Women in Tech.