This is the archived SXSW 2012 schedule. Please see the current schedule here.

Harnessing the Crowd - Internet Funding 101

Do you need to raise funds for your creative, cause, or entrepreneurial project? IndieGoGo has distributed millions of dollars worldwide to filmmakers, artists, entrepreneurs, and charitable organizations raising money to turn dreams into a reality. Spend time with industry experts and learn how to get the crowd to fund your next campaign. Everything from producing your next film, tracking world record setters, to opening gluten free bake shops, to making 3D printers, and supporting Cancer patients, we will explain internet funding 101 with stories from those who have done it best.


MODERATOR Erica Labovitz Dir, Mktg IndieGoGo

Erica is the Director of Marketing for IndieGoGo. Prior to joining IndieGoGo, Ericawas a Brand Manager at Kraft Foods, Inc where managed over ten different businesses within the portfolio, including roles on both base business marketing and product innovation.

Erica has spent extensive time volunteering abroad and is a board member of The Cheti Sponsorhip Program, founded to provide education to primary school children in Tanzania. She recently completed two terms as Treasurer of The House Theatre of Chicago, where she was instrumental in developing the company's On The House program, which was created to give Chicago's inner city youth the opportunity to regularly attend House productions.

She holds a Bachelor’s degree in Economics from The Wharton School of Business and a Master's of Science from Northwestern University's School of Education and Social Policy.

Slava Rubin CEO IndieGoGo

Chris Dumas Prod Mgr FirstGiving

Our Awesome 2012 Sponsors