This is the archived SXSW 2012 schedule. Please see the current schedule here.

Entertainment After Transmedia

As all media becomes increasingly digital, the term ‘transmedia’ may prove as temporary as ‘multimedia’. However, entertainment after transmedia will be built on the currently-emerging best practices of transmedia storytelling, only pushed even further. ENTERTAINMENT AFTER TRANSMEDIA is a workshop where executives from Microsoft Studios, Random House, and Blacklight will focus on methods for applying transmedia strategies when franchise planning ­– a real-world conversation about how different industries are embracing transmedia storytelling, with tips for preparing and executing a transmedia property. For creators, the workshop will cover how some general customs of transmedia storytelling can be applied to fictional universes, regardless of platform, for transmedia and beyond.


MODERATOR Zak Kadison Founder & CEO Blacklight Transmedia

Zak Kadison, Founder and CEO. A respected industry veteran, Kadison is responsible for the day-to-day management and strategic vision of Blacklight. He handles the corporate relationship with Random House as well as key Hollywood talent and is an essential creative voice in the development and production of all of Blacklight’s intellectual property.

Kadison previously served as a senior production executive at Fox Atomic, a production label of the major film studio 20th Century Fox, where he was responsible for the acquisition, development, and production of Atomic’s slate. During this time, he shepherded the teen comedy I Love You Beth Cooper directed by Chris Columbus (Harry Potter and the Sorcerer’s Stone, Harry Potter and the Chamber of Secrets, Home Alone) and brought in such films as A Bittersweet Life with Denzel Washington attached to star, Random Acts of Violence with Eminem attached to star, Seoul with Channing Tantem attached to star, as well as numerous other high profile projects. Prior to joining Fox, Kadison served as the Senior Vice President of Production for Gold Circle Films (My Big Fat Greek Wedding) and was responsible for the acquisition, development and production of Gold Circle’s films. While there, Kadison structured the company’s first deals with Paramount Pictures and New Line Cinema as well as collaborations with Gore Verbinski, Natalie Portman, and Joel Schumacher.

Keith Clayton Assoc Publisher & Dir Creative Dev, Del Rey/Random House Worlds Random House

Geoffrey Long Lead Narrative Producer Microsoft

Geoffrey Long is a media analyst, scholar, and storyteller exploring transmedia experiences, emerging entertainment platforms and the future of entertainment as the Lead Narrative Producer for the Narrative Design Team at Microsoft Studios. He is an alum of the MIT Comparative Media Studies program, a FoE Fellow with the Futures of Entertainment community, and a co-editor of the Playful Thinking book series from the MIT Press. His personal site can be found at

Our Awesome 2012 Sponsors