This is the archived SXSW 2012 schedule. Please see the current schedule here.

To 3D or Not to 3D. That is the Question.

#sxsw #3DFilm

The history of 3D movies has been a long but not necessarily distinguished one. Originally devised in the late 18th century in the very early days of movie making, it has had several bursts of popularity every decade since the 50’s but never became part of the mainstream. That is until 2009 when Avatar blew apart box office records with its use of the technology. Now it seems every major Hollywood release comes with a 3D version attached. Is this just a passing fascination with the possibilities of the latest technology, or is 3D a useful storytelling device that every filmmaker should be able to utilize? If it is the latter, then how can independent filmmakers fully exploit its possibilities? Producer of Avatar, Jon Landau, is taking a break from production on Avatar II and III to discuss the future of 3D in film and answer these questions and more.


MODERATOR Jeffrey Merrihue CEO, Co-Founder MOFILM

Jon Landau Exec Chairman, Advisory Board MOFILM

Jon Landau’s success is the combination of his thorough understanding of the most complex state-of-the-art visual effects technologies, his ability to work hand-in-hand with the highest caliber of creative talent, and his motivational ability with people has enabled him to play a significant role in numerous major motion pictures.

In addition to AVATAR and TITANIC, Landau has also produced such films as Steven Soderbergh's SOLARIS, also under his and Cameron's "Lightstorm Entertainment" banner, he co-produced Warren Beatty's DICK TRACY and the family comedy hit HONEY, I SHRUNK THE KIDS. Throughout the early '90's, Landau was Executive Vice President of Feature Film Production at Twentieth Century Fox where he supervised production on all major motion pictures from Fox -- including the action packed DIE HARD 2, MRS. DOUBTFIRE, TRUE LIES, POWER RANGERS, ALIENS 3, LAST OF THE MOHICANS and more.

Never one to rest on his laurels, Landau is pro-actively working with companies and individuals throughout the entertainment industry to push technologies to new levels that will allow new stories to be told and then presented in more engaging and immersive ways.

Our Awesome 2012 Sponsors