This is the archived SXSW 2012 schedule. Please see the current schedule here.

Screw the Big Screen, We Have the Web!

#sxsw #GetViral

As the battle between web and TV grows vicious, interactive and multi-platform videos are born. Platforms like XBOX Live and the impending Google TV will transform tv and ads into something we’ve never before experienced. Unfortunately, there is more competition for the attention of those eyes than you can shake a stick at. Hear from Emergent Order creative director, John Papola, about the art of web video and what it takes grab attention online and go viral. John has created videos that have driven millions of views online and some that haven't, so he knows what works and what doesn't. Hear about the science side from successful web video entrepreneur, Jen Grogono. Jen's latest venture, uStudio, provides a platform for distributing video on an ever expanding number of channels and sites across the web and tracking important metrics across channels to show where you are hitting it and where you are falling flat.



Amanda Fox Exec Producer Spotzen

Amanda has been producing film and video for the last 14 years. She is Founder and Executive Producer of Spotzen, helping companies make great video with an online video production management platform, experienced producers and a process for web video to take you from concept to production to distribution and results. Prior to Spotzen, Amanda was Executive Producer at Rockhard Films and Robot Films where she oversaw productions of hundreds of commercials and music videos.

Jen Grogono CEO uStudio Inc

As founder and chief executive officer of uStudio Inc., Jen Grogono leads the company’s vision and strategy for its innovative virtual studio offering and its cloud-based video management and distribution technologies.

In 2006, Ms Grogono co-founded On Networks, where she served as President and Chief Content Officer, pioneering new forms of digital programming and any-screen, any-device distribution, while partnering with blue-chip brands, marketing agencies and a virtual team of worldwide content creators.

Prior to On Networks, Ms. Grogono spent more than 15 years building and implementing strategic marketing and integrated communications programs across a range of technology, consumer and public service organizations.

Ms. Grogono served as vice president of corporate marketing for Motive Inc. (now Alcatel), where she handled pre- and post-IPO marketing, public relations and investor communications. She held GM and executive management positions at Porter Novelli, an Omnicom-owned worldwide communications firm; Kurion, a digital content and application syndication company (acquired by iSyndicate, now Yellowbrix); and Lois Paul & Partners.

Jen Grogono is a frequent speaker at industry events related to the intersection of media, marketing and technology. Her early work in digital media has been recognized through industry awards and noted in business publications like the New York Times, Fortune, and Wall Street Journal. In 2008, she contributed to Peachpit Press’s new media book, Web Video: Making it Great, Getting it Noticed.

Ms. Grogono is a cum laude graduate of Boston College, and currently resides in Austin, Texas with her husband and three children.

John Papola Co-Founder Emergent Order

John is an award-winning director, writer and producer with over a decade of experience in broadcast television and the co-founder of Emergent Order, a content development and production company dedicated to telling visual stories about the amazing, emerging world around us.

He’s also the co-founder of with Russ Roberts and co-creator of the viral hits “Fear the Boom and Bust” and "Fight of the Century", two hip-hop battles between legendary deceased economists John Maynard Keynes and F. A. Hayek. The videos have been featured on NPR, CNBC, CSPAN, Bloomberg, BBC, and numerous other media outlets and have made their way into classrooms around the globe.

Prior to starting Emergent Order in 2011, John was creative director at Spike TV in New York where he oversaw cross-platform promotion for the network's show launches, tent-pole award shows and award-winning "True Dads" pro-social campaign. During his tenure at Spike, lead some of the network's most successful new media efforts including the "Look Closer" Video Game Awards campaign in collaboration with Activision as well as the Back to the Future teaser re-make for the Scream Awards.

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