This is the archived SXSW 2012 schedule. Please see the current schedule here.

Sony in 35mm: Options and Applications

#sxsw #SonyF3

Starting with an overview of Sony's professional grade 35mm cameras, this informative presentation will focus on the FS100 and F3; those optimized for the independent filmmaker. Choosing the tools to employ for any project takes knowledge of the landscape, so whether you're simply curious as to what 35mm cinematography tools Sony offers, looking to demystify between the options, or looking for a solution for your next project, your questions will be answered in this workshop.


Mike DesRoches Sr Sales Support Engineer Sony Electronics Inc

Currently supporting all XDCAM-related, HDCAM-SR and SRMemory products for Sony, Mike has been an active support resource to the broadcast & production community for 15 years. During the recent transitional years, he’s focused on educating the masses as to what solutions are out there and what to consider before purchasing equipment and/or starting a production. Working directly with production companies, news stations, sports teams, corporations and individuals, he’s facilitated the(ir) daunting migrations from SD to HD and/or from tape-based to file-based workflows.

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