This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Rise of Co-Created Storyworld Communities

#sxsw #CCSWC

Storyworld communities are often treated as marketing and promotional tools, where content creators spend significant time, money and resources building a thriving and engaged fan base around their story, only to abandon these living ecosystems at the completion of the narrative. Yet the role of the storyworld community is changing as content creators begin to recognize the value of building persistent, sustainable, and scalable storyworld communities by sharing creation rights with fans.

This panel will examine the definition of co-created or shared storyworld communities, the market forces driving this movement, the benefits of sharing storyworld creation and ways to leverage the community to grow the story universe contextually and commercially. We will also discuss the different aspects of Creative Commons Licenses, the rights and options for sharing ownership with the individuals involved in the co-creation process and the expansion of the canon into various co-created materials and subsequent content.


MODERATOR Esther Lim Exec Dir Digital Experiences George P Johnson

Esther Lim is a well respected Digital Marketing Leader, Transmedia Producer, Social Media Strategist, and Game Analyst. She has over fifteen years of combined interactive agency and consulting experience creating digital, social media and transmedia storytelling programs for Fortune 500 brands. Esther is currently the Executive Director of Digital Experience at George P. Johnson, a global experience marketing agency, and producers of the alternate reality games, The Threshold and The Hunt.

Prior to joining George P. Johnson, Esther founded The Estuary, a digital marketing agency working with Fortune 500 brands to develop new forms of multi-platform interactive engagement, social media, and community programs. Her projects include PIE Theory, Sun Microsystem’s alternate reality game, Cluetracker, ABC Family’s alternate reality game for the Kyle XY pilot, Verizon Surround/Verizon Presents, Verizon’s entertainment portal, community and concert series, and more.

Esther is an active international speaker on transmedia storytelling, storyworld community development and co-creation, and social media analytics at SXSWi 2011, X Media Labs: Perth, Murdoch University, Cinekids Professional and StoryWorld Expo + Conference. She also blogs for Girls in Tech and has been quoted by Forbes in articles on Women in Gaming, The Wire Magazine on Interactive Narratives, Digital Book World on Co-Collaborative Interactive Narratives and Social Media Today.

Scott Walker President Brain Candy LLC

Scott Walker likes playing with stories and exploring new models for collaborating with audiences. He primarily achieves this as President of Brain Candy, LLC, where he crafts participatory experiences that bridge audiences and creatives.

To better explore the relationship between participatory entertainment and transmedia storytelling, Scott co-founded Transmedia Los Angeles and launched Shared Story Worlds, a site devoted to collaborative entertainment properties with participatory elements.

Scott has been invited to speak at a variety of events/organizations, including Digital Book World, Disney’s Imagineering R&D, DIY Days L.A., and CTIA Enterprise and Applications. He is on his second year as a member of the Advisory Council for the StoryWorld Conference.

J Craig Williams Attorney WLC|The Williams Law Corporation

The founding member of WLC | The Williams Law Corporation,® Mr. Williams’ practice focuses in the areas of complex business litigation with emphasis on intellectual property and technology law. Mr. Williams also handles white-collar criminal matters for environmental contamination. He is a Board Certified Civil Trial Advocate by the National Board of Trial Advocacy, an American Bar Association and California State Bar Approved Agency.

An accomplished speaker, Mr. Williams has lectured as an adjunct professor at the University of California at Irvine, Stanford Law School, Harvard Law School, the University of Iowa College of Law and at Chapman University School of Law.

He has published How to Get Sued: An INstructional Guide, a hardcover book, with Kaplan Publishing and is about to publish a second book on Ten Famous Trials. Mr. Williams is well known for creating the law on contributory copyright infringement in the seminal case of Fonovisa v. Cherry Auction, later used as precedent in the Napster case. Mr. Williams’ experience includes practice at nationally recognized law firms and has appeared as lead litigation counsel in numerous states and federal districts.

He regularly publishes a legal blog, May It Please The Court, and is the co-host of the longest-running legal podcast, Lawyer2Lawyer.

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