This is the archived SXSW 2012 schedule. Please see the current schedule here.

Coppola vs Kittens: Pro Filmmaking's Online Future

#sxsw #webfilms

While the market for professionally crafted online films grows daily, the budgets to create them don't. In this new media landscape, how do production companies continue to produce great work and still run a profitable operation? Much has been discussed about providing amateur filmmakers online voices, but here we flip the script and discuss how professional filmmakers can make the economics of online filmmaking work for them. From Vice to Vimeo, meet four folks cracking the code on how to deliver online films worth watching.



MODERATOR Adam Glickman Founder The IdeaLists

Adam Glickman is the founder of The IdeaLists, an online network that serves as matchmaker for creative talent and client needs.

In a prior life, Adam was the founder of Tokion, an internationally-recognized magazine showcasing new and emerging artists. He grew the mag from a 2-color, 56-page zine to a full-color glossy title with offices in New York and Tokyo, a conference series, boutique retail shops and a documentary film production arm before selling the title in 2006.

Mary Fagot Creative Dir

Mary is a creative director working at the intersection of digital, video, and music. Through a career that has included creative leadership roles at Virgin Records, Capitol Records and the ad agency BBH, she has pioneered new approaches to online music marketing via highly-successful collaborations with Swedish pop star Robyn, OK Go the Beastie Boys and more.

Blake Whitman VP, Creative Dev Vimeo

Blake Whitman is a Brooklyn-based filmmaker and the VP of Creative Development at Vimeo. As chief evangelist for Vimeo and manager of Vimeo's Content and Community team, Blake works on building and scaling one of the web's strongest and most engaged online video communities. As the editorial voice behind Vimeo's featured videos, Blake is continually exposed to the world's leading creative content posted by filmmakers and artists from all over the world. This exposure has given Blake a rare look into new filmmaking trends and styles in the world of online video.

Mary Crosse Exec Producer, Content Click3x

Executive Producer, Click 3X

Mary Crosse’s experience bridges both the agency and production company worlds, offering clients business strategy and efficient production management.

Prior to helping found Click 3X Live in 2011, Crosse held an EP role at Lucky Branded Entertainment, leading strategic and business development initiatives for the hybrid agency and film production company. She spent more than a decade prior to that at a variety of agency heavyweights, including Draftfcb, Publicis, Euro RSCG and mcgarrybowen.

Crosse’s entrepreneurial spirit led her to found a networking project called Conversation Dominoes, a social experiment that tracks the path of introductions. She also co-founded, a social network for the ad industry and a series of branded social communities, in 2003. In 2001, she founded Jampacks Media and TourGiveaways, which offered a way for brands to leverage the fanbases of touring bands.

Ben Dietz VP Sales & Business Dev VICE Media

Ben Dietz has been Director of Business Development for the VICE brands since 2004. He started his career at Sony Music in 1998 and prior to joining VICE he was Executive Producer at is an online network streaming original content, 24 hours a day. VBS covers a mixture of domestic and international news, pop and underground culture coverage, music, skate-snow-surf, and technology. Academy Award-nominated director Spike Jonze (Adaptation, Being John Malkovich) is creative director.

Our Awesome 2012 Sponsors