This is the archived SXSW 2012 schedule. Please see the current schedule here.

Rewards! Emotions! Design with the Brain in Mind

* Are you aware of the core evolutionary emotions that drive compelling character development?

* Have you factored in the neuroscience of “hedonic forecasting” and emotional rewards in your cinematic or gaming narrative?

Today, behavioral / affective neuroscience and neurotech raise the odds for creating perceptually compelling and emotionally rewarding media narrative. From character generation to skillful game design that engages players and audience, a simple working knowledge of the human brain and its sensory / emotional / behavioral correlates gives the 21st century film media and concept game/app designer a narrative edge in working across the spectrum of film, interactive and immersive media.

This session follows up from last year’s standing room only session with two new important questions: What do behavioral / affective neuroscience and related neurotech data analyses add to the arsenal of narrative media and design practices? How can film, online media and concept game/app designers prepare for a future where rewarding, brain-smart media narratives will be the means by which we learn, play, invent and transform lives? Join us and find out.

Presenters

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MODERATOR M A Greenstein Founder/CEO The George Greenstein Institute





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Carlos Velasco General Dir Neurosketch

I'm a psychologist and passionate researcher interested in social, neural and behavioural sciences. I'm very curious about how emotion, sensory processes and non conscious processing influences behavior.

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Alejandro Salgado CKO Neurosketch

My passion is understanding how the brain works and revealing its intricacy via behavior analysis. Our actions are labyrinths of the mind; I love to cause and observe behavior. I Apply Neuroscience and behavior analysis to real world problems in the food industry, marketing, health, education and film

Our Awesome 2012 Sponsors
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