This is the archived SXSW 2012 schedule. Please see the current schedule here.

Beyond The 1 Sheet - Pen to Paper Returns

#sxsw #beyondall

Following the success of last years 'From Pen To Paper', AllCity presents award winning UK film distributor Momentum Pictures in the sequel; Beyond The 1 Sheet. Attendees will once again join forces in a brainstorm with the creative team from AllCity but this year will benefit from the knowledge and insights of one of the UK's most successful film distributors. Using a hypothetical brief set by Momentum, the room will be asked to create an alternative marketing strategy to run alongside the main 1 Sheet campaign. From print and online to guerrilla and PR marketing we will discuss, explore and develop ideas that will create a memorable marketing campaign beyond the 1 Sheet. These ideas will be sketched up during the workshop in real time and critiqued at the end of the session. Chosen ideas will then be mocked up by the AllCity Studio at a later date.


MODERATOR Charlie Loft Creative Dir AllCity Media

Charlie is the Creative Director at AllCity Media.

Having spent over ten years in the creative industry Charlie has worked as a problem solver through the line for many industries including Music, Sports, Telecommunications, Retail, Events and now Film.

Charlie believes that ideas should always come first before the visual and he is now reinforcing this concept driven process into the world of film marketing to good effect with the like minded creatives at AllCity Media. He has been with them since 2009 and believes that it's alternative thinking that sets them apart from the usual film design agencies.

Charlie lives in England and has two young sons, Daniel and Jack, who are growing faster then he'd like! Outside of work Charlie likes to socialise and his passions are music, film and motor racing.

Lin Zagorski

Lin is a junior Art Director in the Creative Advertising Sequence at the University of Texas at Austin.
A multi-talented artist, Lin has spent years learning and refining her skills in illustration and design. She has done freelance artwork for various companies and has lent design expertise to both the Daily Texan and the Texas Travesty on campus.
Lin is constantly shaping the world around her to meet her standards, whether that’s at home or at work. A self-confessed typography nerd, she collects fonts for a rainy day and decorates her desk with antique type-foundry remnants.
 Lin lives in Austin, Texas where she interns at GSD&M and is pursuing her Bachelor’s degree. Her favorite color is light aqua.

Hannah Beecham Theatrical Mktg Mgr Momentum Pictures UK

Hannah holds the position of Theatrical Marketing Manager at Momentum Pictures.

Since joining the company 4 years ago, Hannah has worked on a number of US blockbusters, British productions and foreign films, everything from the Swedish horror Let the Right One In to the more recent, multi award-winning film The King's Speech.
The phenomenal success of The King's Speech has seen Hannah take to the stage to receive multiple awards on behalf of the company, including UK Marketing Team of the Year and Distributor of the Year at the 2011 Screen International Distributor Awards.

When Hannah is not on shoots with Colin Firth, Geoffrey Rush and Daniel Radcliffe, she's liaising with creative agencies; briefing them on trailers, TV spots, press ads and posters.

Outside of work, Hannah spends (far too much) time at the cinema and when she’s not doing that she’s either training for a marathon or socialising with friends.

Our Awesome 2012 Sponsors