This is the archived SXSW 2012 schedule. Please see the current schedule here.

Empowering Filmmakers: Marketing/Distribution Keys

#sxsw #FilmMktDst

Increasingly, filmmakers are becoming directly involved in the distribution and marketing of their own films. Veteran marketing strategist, Marc Schiller, and distribution specialist, Richard Abramowitz, will share their unique experiences working with directors and producers on the release of their films. The session will highlight their experiences and techniques collaborating on such films as the Academy Award nominated film, Exit Through The Gift Shop and the box office hit, Senna. The discussion will present specific tips and strategies that filmmakers can employ during the distribution and marketing process to increase success in the box office and digital release.



MODERATOR Marc Schiller CEO/Founder BOND Strategy And Influence

Marc Schiller, Founder and CEO of BOND Strategy and Influence, known, until recently, as Electric Artists, is an accomplished advertising and marketing executive with decades of industry and entrepreneurial knowledge, in the areas of brand strategy, creative corporate consulting, cultural curation and public relations. Recent clients include: American Express, General Electric, Medco, BabyBjörn, Seamless, Tribeca Film Festival, The Economist, Starwood Hotels, and a host of consumer product, hospitality, media and entertainment companies. Marc currently consults on marketing strategy for a variety of film projects that include Banksy’s Academy Award-nominated film, “Exit Through the Gift Shop” and Asif Kapadia’s “SENNA.”

Richard Abramowitz Abramorama

RICHARD ABRAMOWITZ is at the forefront of innovation in the world of distribution and marketing of independent films. His company, Abramorama, is an industry leader in the personalized, focused form of film marketing/distribution that bypasses traditional film studios and their methodology, providing invaluable distribution alternatives to current content makers and owners.

Abramorama’s recent distribution projects include: FLOWERS OF WAR, SENNA, THE WAY, PASSIONE and EXIT THROUGH THE GIFT SHOP.

He is also a founding partner in the new model distribution company, Area23a, which is devoted to the distribution of performance and social issue films, the distinguishing factor being a post-screening component of live music, a lecture or panel discussion. The initial films from Area23a include REVENGE OF THE ELECTRIC CAR, Adrian Grenier’s Sundance entry TEENAGE PAPARAZZO, SOUNDTRACK FOR THE REVOLUTION, AMERICAN HARMONY, THEY CAME TO PLAY, THE MIGHTY UKE, ROBERT BLECKER WANTS ME DEAD, and INGREDIENTS.

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