This is the archived SXSW 2012 schedule. Please see the current schedule here.

The DIY on Short Film Exposure: Who's Got This?

#sxsw #indiefilmz

Many short filmmakers struggle to find an audience for their films, and very few ever get compensated for their efforts. Don't short filmmakers deserve an opportunity to showcase their skill and talents? This panel discussion seeks to explore short filmmakers’ experiences with a new, distribution paradigm for their work, self-distribution. This is about how artists, when they think about distribution, become entrepreneurs.

These artists will describe their challenges, their victories and their engagement with this newfound distribution, in their own words. There are many options and formats: film festivals and the Internet for distribution; short film and webisodes as formats and blogging and other forms of social media as marketing tools. These panelists are filmmakers, marketers, bloggers and social media experts. They will address real concerns of filmmakers such as right protection and revenue production. The discussion will offer a template for how short filmmakers can distribute and market their films, establish themselves as artists and find their audience and contribute to the short film community.



MODERATOR Liz Miller Contributor

Liz Shannon Miller is a writer, watcher of web video and pop culture enthusiast. She currently writes for G4's "Attack of the Show" and the tech blog GigaOM; her work has also been published by the New York Times, Variety, Nerve and Thought Catalog.

Christopher Holland Writer Film Festival Secrets

Christine Boulware Managing Dir

Roberta Munroe Pres Roberta Munroe Film Consulting

Roberta Munroe is an author, writer/director, producer and head of her Los Angeles based film consulting company at A former Sundance short film programmer (2002-2006), Roberta's book How Not To Make A Short Film: Secrets From A Sundance Programmer (Hyperion 2009) is available on

As a writer/director, Roberta was invited into the Fox Searchlight Directors Program (foxsearchlab) and made 2 award winning short films Dani and Alice and Happy Birthday that have played at over 150 film festivals worldwide and gained distribution deals on iTunes, Logo and Wolfe Video. Roberta was commissioned to write, direct & produce two short films for the United Nations (UNFPA) highlighting their youth focused sexual rights initiatives.

She has worked on over 25 short films as the producer, story consultant or consulting producer. Some titles include: Suicide Canaries (SXSW 2010), The Procession (Starring Lily Tomlin & Jesse Tyler Ferguson), The High Level Bridge (Sundance 2011) Debutante Hunters (Sundance 2012, Palm Springs 2011) The Thing (Sundance 2012) and My Night With Andrew Cunanan (Melbourne LGBT Film Festival 2012).

Roberta is also a producer for the grant program at the South Carolina Film Commission, producing 6 short films a year.

Speaking engagements and Master Classes have included: Columbia University, Trident Technical College, NYC School of Visual Arts, Tokyo Short Film Festival, Palm Springs ShortFest, Atlantic Film Festival, St. John’s Women’s Film Festival and several others.

You can find Roberta at or at a local old school bar sipping single malt scotch.

Brandon Broussard Exec Producer

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