This is the archived SXSW 2012 schedule. Please see the current schedule here.

Putting a Carbon Footprint in Your Production Bid

#sxsw #CarbonFilm

Everyone knows that if we carry on acting as though we are the last people on this planet, this might just turn out to be the truth.

The Carbon Film Quote was initiated on the premise that you will manage what you measure, and on the simple idea that the data you enter into any production bid, is almost all the data you need to calculate the carbon footprint of your film. Putting the carbon footprint into a competitive quote creates a competitive incentive to reduce environmental impact. Beyond that, the film industry influences a wide spectrum of suppliers, snowballing sustainability practices all over the world.

Is this “green-washing”? Will a client pay more to emit less CO2? Isn’t this too complicated and time-consuming? Isn’t offsetting easier? Are we going to choose a director according to their carbon footprint now? These and other issues will be discussed in this workshop.


MODERATOR Steffen Gentis Head of TV Production Proximity/BBDO

Steffen is moderating the Film Production Sustainability Workshop at the SXSW2012:
More about the project here:

Steffen Gentis is the Head of TV Production at BBDO Proximity Germany.

His contribution helping BBDO Germany win every national and international film award year after year, has been repeatedly internationally recognised, most recently in Cannes.

Born in South Africa, he grew up on the beach in Malibu California and in the African bush. He studied photography in South Africa in the 80’s where started his career as a fashion photographer, which brought him to Europe to work for Vogue magazine. His first film work in Italy for the Martini and in Germany for Rammstein, led him to open the first commercial film production in Berlin in the early 90’s.

Over 300 TV commercials, TV shows and music videos followed before he joined the advertising agency BBDO Germany in 2004. As Head of Production Steffen Gentis has not only helped the agency in increasing its creative output, but also in reducing its carbon output and raising efficiency dramatically in production. He is also initiator and host of the extremely popular Directors Lounge.

Mick Ebeling founder | ecd | ep The Ebeling Group

Mick's quest to make cool stuff has been relentless. For the last 10 years, he and the other insomniacs at The Ebeling Group - have been making things like James Bond main titles, Grammy nominated music videos, commercials for Fortune 100 brands, and Cannes Lion winning branded content.

2 years ago Mick was inspired by his friend, ALS patient and famous street artist, Tempt, to create something that would allow Tempt to draw again. After a year of planning and scheming, in April of 2009, Mick flew 5 programmers and hackers from around the world to Los Angeles and in the living room of his home, The Eyewriter was born. The Eyewriter - the first project of The Not Impossible Foundation - is an open source, low-cost, DIY device that gives anyone suffering from paralysis the ability to draw again using only their eyes. The documentary feature film of the journey of the Eyewriter's creation, "Getting Up," will be completed in 2012.

Jacob Bilabel Founder/CEO Green Music Initiative/Thema1

Jacob Bilabel is Founder of the Green Music Initiative, which provides a pan European platform for the music and entertainment industry to coordinate projects in the fight against climate change – with the objective to create demand for innovative and sustainable strategies – both from the climate and business points of view.
Prior to that he worked in the management of Universal Music Germany. In the following years he set up MySpace’s operations in Germany and became part of the social media advisory board of the Green Party. In the 2005 elections he was a personal consultant to Mr. Joschka Fischer, Germany’s Foreign Minister. Today, he is Managing Director of Berlin based think-do-tank THEMA1 specialised in accelerating the transition to a low-carbon society. He is a mentor at the Akademie der Künste (University of the Arts) in Berlin and founding member of the ReDesign Deutschland initiative. Beside that he is board member of Berlin's Chamber of Commerce for Creative Industries. Jacob Bilabel is also serving as a part of the German Technical mirror committee for the new ISO 20121 standard for Sustainability in Event Managment.
Mr Bilabel is Chair of the Product Carbon Footprint World Forum.

Together with BBDO his company developed the CARBON FILM QUOTE tool, which is the world’s first TV commercial budget estimator with an integrated carbon calculator. This lets you identify and evaluate low-emission, environmentally-friendly production options when looking at initial cost estimates.

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