Nearly 70%* of marketing leaders say they are considering expanding their brand beyond their sector of origin. Transformation can redefine what an organization is & what it does, taking it to new heights. But it's not for the faint of heart. It demands equal measures of bravery & strategy. The headwinds at play in 2024 are among the strongest we’ve seen, but marketing leaders are a rare breed of innovators, problem solvers & opportunity creators. Hear from savvy leaders who are winning by taking risks, defying the odds & changing the way marketers should think about and conduct business.