Designing Brand Experiences with Customers at the Core
Consumers have increasingly high demands and expectations of brands they engage with – 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when companies don’t deliver personalized experiences. Every interaction and touchpoint matters. The experience a company builds and delivers is a deciding factor in whether a customer positively promotes you (or not) and chooses to come back again (or not). Hear from brands who lead with intention, design experiences for every customer’s unique needs and create a CX design that gets noticed for the right reasons.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Tj Abrams
Hyatt Hotels And Resorts
Amy Farley
Fast Company
Sonya Gafsi Oblisk
Whole Foods Market
Ranjan Goswami
Delta