When it comes to luxury fashion, consumer decision making is one of pure emotion and aspiration. In a world of endless choices, the strength of a brand lies in how it builds lasting relationships with consumers – listening and innovating to deliver multichannel, sensorial experiences and products that resonate deeply. Without brand world creation, products become commodities. Every touch point matters – in store and online, product and design, marketing and fulfillment. Moving at the speed of consumer demands real-time data and insights capabilities, but in an age of innovation, human rigor has also never been more important. Join us for a chat with Tapestry’s VP of Consumer Insights Alice Yu to discover the macrotrends shaping luxury fashion and how brands can emotionally intercept consumers to fuel both community and connection.