Music producer, Bernardo Pauleira works directly with the music market since 2000. With passages by international departments of multinational labels such as Warner, Universal Music and Sony Music Artistic Brazil, Bernardo has been working since then exclusively in the development of his own label. Born in the year 2011 Embolacha is a crowdfunding platform developed in a partnership with the Brazilian Ministry of Science and Technology with more than 60 projects carried out to Brazilian audiences and almost 1 million reais captured through Embolacha system. Today they act also as a publisher, store and booker for the artists who experienced the crowdfunding as a collective initiative and as a important tool of engagement between on-line and off-line markets.

Based in São Paulo, David McLoughlin is international consultor for the Brasil Music Exchange project, a platform for Brazilian companies, artists and managers to make worldwide connections, and as a gateway for international music professionals to work with Brazil. It is sponsored by APEX, the Brazilian Trade and Investment Promotion Agency.

He has been working in the Brazilian music industry for the past 20 years, actively promoting and selling the country's music worldwide, Locally, he has released music by such acts as Tindersticks, Public Enemy and The Prodigy.

http://schedule.sxsw.com/2016/events/event_PP56568
Technology is Breaking Barriers in Latin America