Building Relationships Through Real-Time Relevance

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ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26434 IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.

Global Marketing is immensely complicated, but you can leverage information and technology to create individual moments of connection that build lasting impact for a brand. Creating content that is relevant to each user’s brand experience requires a unique understanding of consumer’s motivations. Our panelists will engage the audience in a conversation about how Team Detroit and its global partners use the latest Digital tools to create moments of real-time relevance with a brand. Sponsored by Team Detroit.

Presenters

Jon-Paul Jacques

Exec Creative Dir

Blue Hive Shanghai

Lizz Linabury

Sr Digital Strategist

Team Detroit

From her creative roots as a multi-media art director to her groundbreaking work as a Digital Strategist, Lizz pulls no punches. She distills simplicity from complexity and continues to surprise clients with her inspired, no-nonsense approach.

Lizz is currently working at Team Detroit, on Ford Motor Company, and she has also worked on Chrysler International, Fiat USA, Dodge, Continental Airlines, XM Satellite Radio, Wyndham Rewards, Kaiser Permanente, OnStar, Match.com, and United States Postal Service accounts.

Scott Mills

Team Detroit

Scott is responsible for the Development and Management of strategic plans to build and deliver Marketing Message, Brand Position and online sales worldwide.

Stuart O'Neil

Group Creative Dir

Team Detroit

Stuart is an Executive Creative Director at Team Detroit. He has worked at Team Detroit for 7 years inspiring teams to develop award-winning ideas such as Mustang Customizer, F-150 Torture Test, and an orange puppet named Doug. He also leads the UX design creative for Ford.com and Lincoln.com on all devices. Prior to Team Detroit, Stuart worked at Organic helping lead all things digitally creative for Chrysler, Dodge, and the almighty Jeep brand.

In his spare time, Stuart still fancies himself a basketball player, travels frequently to Africa with his wife for her anthropological endeavors, and savors every moment with his kids and their big, dumb dog.