Events matching tag "Real-time"
Friday, March 7
Since that famous “Oreo Moment” that turned a Super Bowl blackout into a dubious marketing trend, more brands seem to have failed than succeeded at riding the real time zeitgeist. From Kenneth Cole to AT&T to Urban Outfi…
Intermediate
Presenters
Bryan Jones, Natanya Anderson, Noha Abdalla, Rick Wion
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here:…
Intermediate
Presenters
Jon-Paul Jacques, Lizz Linabury, Scott Mills, Stuart O'Neil
Saturday, March 8
If you want to know how people feel about something, just give them a questionnaire, right? Nope. This panel is about tapping into people's thoughts, feelings, and opinions more directly, in real time. Our thoughts an…
Intermediate
Presenters
Gary Kazantsev, Martin Salo, Philip Resnik, Rana el Kaliouby
Monday, March 10
Dynamic Web Environments, (a term I dubbed last year) are websites that change and mold much like how responsive websites mold to a device, but this time to a users needs. The trick is to change the website to deliver co…
Intermediate
Presenters
Jesse Friedman
Tuesday, March 11
Every leading brand recognizes the necessity of social marketing to reach and engage customers, but so far this activity has mostly focused on listening and response. It’s reactive rather than proactive. But new real-tim…
Intermediate
Presenters
Adam Blumenfeld, Bill Ingram, Nihal Mehta, Selcuk Atli
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