Lawrence Waks

Larry Waks is a partner at Reed Smith. He represents high-profile clients in their M&A and Joint Ventures, specializing in food & beverage, spirits, wine, beer, celebrity, media, and entertainment, handling business creation, sales, licensing, branding, and distribution deals. Notable transactions: Sales of Aviation Gin (Ryan Reynolds), Proper No. 12 (Conor McGregor), Casamigos (George Clooney), Teremana (Dwayne Johnson), and brands linked to Jay-Z, Snoop and Dre, Beyoncé, Bruno Mars, Seth Rogen, Jon Bon Jovi, Pantalones with Matthew MCConaughey and more. He also advises global brands, including Novamex, Ikea, FEMSA , The Estate of Grace Kelly, Champagne Brimoncourt, and other luxury brands, making him a key figure in consumer product representation and transactions