Sandra Villarreal

Sandra joined L’Oreal in 2007 in Mexico City as a Marketing Pepiniere for CPD where she held roles of increasing responsibility across Skincare and Cosmetics. Having develop a robust expertise on both categories and on the Mexican market, Sandra became the Head of Marketing for all CPD Cosmetics brands in Mexico L’Oreal Paris, Maybelline, Vogue and NYX where she successfully accelerated market share gain of legacy brands, established a new business model focused on deep trade for Vogue Cosmetics and develop the Direct to Consumer plan for the launch of NYX in Mexico.