photo of Adriana Cruz

Adriana Cruz

Executive Director
Texas Economic Development And Tourism Office

Adriana Cruz was appointed by Governor Greg Abbott as Executive Director of his Texas Economic Development & Tourism Office (EDT), a trusteed program within the Office of the Governor in October 2019. As Executive Director, Cruz provides leadership to the state’s award-winning economic development efforts, promoting Texas as a premier global business location and travel destination. EDT works with economic development partners statewide to create new jobs and capital investment by attracting new businesses to the state, as well as supporting expanding Texas companies and Texas entrepreneurs providing economic opportunities for all Texans.

Cruz has more than 25 years of leadership experience in economic development, marketing, and international business. Prior to her appointment to lead EDT, Cruz was President of the Greater San Marcos Partnership, and the Vice President of Global Corporate Recruitment for the Austin Chamber of Commerce.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Adriana Cruz
Events featuring Adriana Cruz