Mike Sid

Mike Sid is a renowned media expert who has been at the forefront of the most radical changes in the Media & Entertainment Industry from the advent of digital through the rise of streaming to today’s FAST platforms.

In 2008 Mike founded Mediamorph to help Studios and Networks fully exploit new digital forms of content distribution by providing a product to run and optimize this new channel. As the industry evolved and the line between digital and traditional distribution blurred and then disappeared, Mike expanded Mediamorph’s products to support the new Streaming Platforms as well as to help Pay TV providers transition their offerings. Throughout all these changes, decision-makers throughout the industry welcomed Mike’s insights and experiences in planning how to address all these changes. Broadcast & Cable named Mike to their Digital All-Stars in 2017 alongside other industry luminaries. In 2019, Mediamorph was acquired by Whip Media and Mike continued as Chief Strategy Officer of the combined company.

Prior to founding Mediamorph, at the dawn of the digital media age in the late 1990s, Mike had created SoundExchange for the US Recorded Music Industry – the first Digital Music Rights Collective in the world. As legitimate music downloads started in the mid-2000s, Mike joined Sony Music to drive the growth of true digital distribution with the initial deals with Apple that later became iTunes.

Currently, Mike is the Managing Partner of Context Science which provides business and technology strategy, product development and go-to market services in the Media and Entertainment Industry.