Charlotte Blank

As the US Chief Marketing Officer at JLR North America, Charlotte combines her psychology background with a passion for understanding and influencing consumer behavior. Joining JLR in 2022 as Director of Transformation & Analytics, she spearheaded a movement to create personalized, omnichannel shopping journeys for the company’s modern luxury clients before being promoted to US CMO the same year. Prior to JLR, Charlotte spent 15 years driving consumer psychology initiatives and global branding in media and automotive, holding global marketing roles at General Motors & new product innovation at Turner Broadcasting. She then served as one of the world's first 'Chief Behavioral Officers' at Maritz, playing a crucial role in designing incentive systems for Fortune 500 companies.