Lydia Daly

Lydia Daly heads Paramount Advertising’s Audience Impact and Intelligence team, which specializes in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture. With a
focus on human-first, consumer-led insights, she has launched groundbreaking studies that
examine cultural signals, consumer shifts, market insights and behavioral trends. She is an
in-demand speaker at global technology/social media conferences and has received numerous industry recognitions. Lydia has a BSc in International Marketing from Dublin City University and has pursued ongoing learning and development through executive education programs at King’s College London, MIT, Yale and Harvard business schools.