Grace Larsen

Grace Larsen is a music marketing strategist at Rareform, a boutique artist services company built for independent musicians. Grace works primarily with Rareform co-founder Hallie Anderson to create and lead bespoke tour and release marketing plans for global artists including L’Impératrice, The Dare, Ocean Alley, Ziggy Alberts, BAYNK, and more. Prior to joining Rareform, Grace worked at CAA booking stadium and arena tours for the likes of Stevie Nicks and Lenny Kravitz as well as club and theatre tours for developing talents like Declan McKenna. In addition to touring, she also focused on building key partnerships for artists to turn creative endeavors into successful businesses. Grace started her music career in the talent buying departments of Goldenvoice and AEG Global Touring where she learned the ins and outs of developing an artists’ touring career. A native of Los Angeles and graduate of UCLA, Grace incorporates her live music roots and creative community into her holistic artist development plans.