Jane McDaid

Jane McDaid founded THINKHOUSE in 2001 to provide youth-focused, culturally-led, creative communications. Leading an international team, she aims to deliver digital-first marketing for progressive brands. McDaid has shaped major brands like Heineken, Netflix, and Unilever, driving disruptive strategies. THINKHOUSE focuses on TRANSFORMATION, PLANET, and FAME. In 2015, she established The Youth Lab to demystify youth culture. Her B Corp Certified company is a 2025 Ireland Sustainability Champion. THINKHOUSE won eight Cannes Lions last summer.