Jane McDaid

Jane McDaid, Head of Creative Innovation, THINKHOUSE

Jane McDaid founded THINKHOUSE in 2001, identifying a need for a youth specialist, culturally-led communications service. Leading a growing, international team, Jane’s ongoing mission is to deliver world-class, culturally-powerful and effective marketing services for progressive brands that care about people and planet.

McDaid is a seasoned marketer who shapes the work of major international brands and organisations across multiple sectors including Food + Drink, Entertainment, Education, Tourism and Transport. She has built a business, and personal expertise, over two decades through her work with organisations such as Tourism Ireland, Heineken, Netflix, and Unilever.

Through a relentless focus on creative innovation, cultural relevance and better business practices; THINKHOUSE delivers services across 3 x key areas - TRANSFORMATION, PLANET and FAME.

In 2015 she established The Youth Lab; an insights and C-Suite advisory practice that demystifies youth culture and future-proofs some of the world’s largest organisations.

Thinkhouse is B Corp Certified and a 2025 Government of Ireland Sustainability Champion. Jane’s unapologetic style, and vision, sets her apart from traditional marketeers. She embraces a disruptive outlook on industry traditions and she advocates passionately for positive change in business and marketing.

Her agency THINKHOUSE was one of the agencies that delivered eight Cannes Lions last summer. Working in collaboration with Publicis Dublin and Le Pub (Amsterdam), the campaign set a new Irish record for winning the most Cannes Lions for a single campaign (Four Gold Lions and four Silver with the ‘Pub Museums’ for Heineken Ireland.

www.thinkhousehq.com www.theyouthlab.com