Brad Smalling

Brad Smalling is the CEO and co-founder of Immersify, as well as a multi-platinum, Grammy-nominated audio engineer specializing in Dolby Atmos and immersive sound. With decades of experience in the music industry, he has worked with major labels and independent artists to push the boundaries of audio production. At SXSW, Brad shares his passion for source separation technology, highlighting its ability to unlock new creative opportunities for artists with limited assets. His mission is to make high-quality audio production more accessible, ensuring that musicians, regardless of resources, can reimagine and elevate their sound.