Stephanie Smith

Stephanie Smith is the Head of Strategy in the IQ division of UTA, a leading global talent and entertainment company. In this role, Smith focuses on client strategy, working closely with talent to help build their cultural capital through data-informed strategies.

Smith is responsible for analyzing and packaging data surrounding clients’ online brands, enabling them to expand their audiences and unlock new business opportunities. Her work has directly resulted in multimillion-dollar outcomes for projects in television, publishing and endorsements.

Clients she advises on digital strategy include Alexandra Daddario, Asante Blackk, Chelsea Handler, Debby Ryan, Hilary Duff, Jessica Alba, Julia Garner, Kate Beckinsale, Magnolia (Chip & Joanna Gaines), Mookie Betts, Nick Offerman, Offset, Paris Hilton, Priyanka Chopra, Rich Eisen, Ryan Seacrest, Ryan Serhant, Sebastian Maniscalco, Seth Rogen, Sofia Wylie, The D'Amelios, Terry Crews, Tyra Banks, The Jonas Brothers and Tiffany Haddish, among others.

Smith also manages the IQ team’s relationships with leading social media platforms Facebook, Instagram, TikTok, Twitter, YouTube and Snapchat. Through this relationship, she is responsible for tracking and forecasting trends in the changing social media landscape to help clients strategically grow their audiences and mitigate challenging circumstances.