Gabriel Mattar

Gabriel is CCO of Innocean. Originally from Brazil, his career spans positions at DDB Brazil, Goodby Silverstein & Partners and DDB Berlin, where he teamed up with partner Ricardo Wolff. The pair then took over Innocean Europe to launch the Berlin office and oversee the whole European market. Under their leadership Innocean Berlin has become a creative powerhouse, named the Most Awarded German Agency at Eurobest and winning 3 Grand Prix. Prior, the pair led DDB Berlin to become German Agency of The Year in Cannes. The creative duo also holds the title for winning Germany’s first Titanium Lion with their ‘Uncensored Playlist’ work for Reporters Without Borders. Gabriel has been named the 7th most awarded creative in the world by the Gunn Report and has won over 300 industry awards.