Gisele Goes

Gisele Góes is the Director of Organic Growth at Chime, where she built and scaled the company’s SEO, web, and content marketing into a major acquisition channel, driving millions of monthly visits. She bridges brand and performance marketing, using data, AI, and consumer insights to fuel long-term growth.
Gisele led the launch of In The Green, Chime’s financial education hub, creating high-impact content that strengthens brand discovery and community engagement. With experience across fintech, consumer tech, and media, she takes a cross-functional approach to organic growth.
Recognized as a 2024 Marketer to Watch with The Wall Street Journal, Gisele is shaping the future of brand marketing through the power of search, content, and AI.