Lisa Rosenberg

Lisa Rosenberg is a visionary brand strategist and Global Partner + President, Consumer Brands at Allison Worldwide. She has led award-winning campaigns, including Corona’s Plastic Fishing Tournament, Budweiser’s #BringHometheBud, and Driscoll’s Rose Berry launch. She created Brandgeist IQ (BGIQ), an AI-powered tool measuring brand relevance, and authors The Roar, a popular LinkedIn newsletter on consumer brand marketing trends. A frequent speaker at SXSW, Cannes Lions, and Sport Beach, Lisa has served on the Cannes Lions and Clio Awards juries and was named to PRovoke’s Innovator 25 (2020, 2023).