Adrian Hernandez

Adrian Hernandez is the founder of Need Pastel, a creative marketing agency known for blending cultural relevance with innovative design. With a background in marketing and creative direction, Adrian has led global projects with major names like Bad Bunny, Peso Pluma, and Live Nation. His work challenges traditional marketing by focusing on cultural storytelling and community-driven strategies. Adrian is also the founder of Ugly Primo, an online platform centered around Latino pop culture, art, and music, and is dedicated to shaping the future of creative marketing.