Lucy Freeman

Lucy Freeman is a Digital Marketing Manager at Messina Touring Group, where she drives innovative digital strategies for record-breaking arena and stadium tours, including Ed Sheeran, George Strait, and Kenny Chesney. Since joining MTG in 2022, she has contributed to marketing over 450 shows, leading paid and organic media campaigns, data-driven insights, and creative project management to deliver exceptional results. Lucy tailors strategies to the unique identity of each artist and fan base, ensuring that no two tours are approached the same way. Her passion for creating cohesive, engaging tour branding across all marketing touchpoints ensures a consistent and compelling fan experience that reflects each artist’s story.