Brittany Hershkowitz

Brittany is a visionary brand strategist with over 16 years of experience driving innovation and disrupting industries through emerging technology and consumer behavior insights. Currently leading strategy at IRCODE, she is at the forefront of transforming real-world engagement with groundbreaking visual technology, redefining how we shop, connect, and experience the world. Brittany's expertise lies in identifying market opportunities, shaping behavior-driven strategies, and leveraging emerging trends like AI, immersive experiences, and personalized marketing to create impactful campaigns. Her unique ability to integrate reputation management, creative storytelling, and predictive analytics has positioned her as a leader in crafting 360-degree brand strategies that resonate.