Purvi Shah

Purvi is a seasoned design leader with extensive experience in global payments, commerce, and retail. Having held leadership roles at Target, Amazon, and Visa, she has driven large-scale transformations that enhance design maturity, foster digital innovation, and create significant business impact. Currently, as VP and Head of UX Design, Research & Accessibility at Target, she oversees all aspects of guest and team member experiences, striving to amplify the strategic value of UX across the company’s operations. Her prior roles at Amazon and Visa focused on design excellence and global strategic design, respectively. She holds degrees from Parsons School of Design and is a founding member of the Design Executive Council.