Ross Wakeham

I am a Group Vertical Director at TikTok, leading the largest department within the mid-market and performance business. With over 15 years of experience in consumer, B2B, and technology sectors, I specialize in sales, marketing, and e-commerce strategy, helping businesses adapt and grow. In my role, I’ve driven more revenue in the U.S. than any peer, built and led a top-performing team of 150, and spearheaded multiple re-orgs to optimize go-to-market strategies and workflows. My team uses data-driven solutions to help businesses achieve commercial goals and prepare for the future of privacy and AI.