Edith Hodkinson

Edith Hodkinson is the Head of Digital Strategy and Thought Leadership at IQVIA Digital, where she leads commercial strategy and thought leadership to bring innovation in healthcare marketing to pharma, provider and publishing clients. Edith manages IQVIA's AIM XR behavioral data that is revolutionizing customer engagement through personalization. Edith brings over 20 years of experience in healthcare marketing to IQVIA.