B. Joseph Pine II

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor. Joe has addressed the World Economic Forum in Davos, the original TED conference in California, and the Consumer Electronics Show in Las Vegas . A Lecturer in Northeastern University’s School of Business, he cofounded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings. A prolific writer, Joe is most famous for his 1999 book 'The Experience Economy', which was updated in 2011 and re-released in hardcover in 2020 with new ideas on Competing for Customer Time, Attention, and Money.