Jaclyn O'Connell

Jaclyn O’Connell is a digital marketer, creative strategist, artist manager, and entrepreneur who takes a human-first approach to social media with a strong stance on anti-cookie-cutter campaigns and pro-sustainable community growth. In 2018, Jaclyn founded Bittersweet Media – a full-service creative marketing company that provides brands, businesses, and teams with the tools and support necessary to connect with their communities while standing out in today’s overly saturated digital world. The company prides itself on a “no one-size-fits-all” approach to marketing and customizes all of its campaigns.

Beyond Bittersweet Media, Jaclyn is also the Founder of Good Grief Management, managing artists and working across branding, touring, and more. Projects and clients include artists such as Wild Rivers, Cavetown, SYML, and Vundabar, as well as labels such as Nettwerk Music Group, Polyvinyl Records, Wax Bodega, and Warner Music Group. They have also held stints as Marketing Director for 6131 Record, Digital Marketing Manager for the Brixton Agency, and an Account Executive for Fixation Marketing.

They hold a Bachelor of Science in Marketing from Southern New Hampshire University and currently reside in New York City. Jaclyn loves all things crafting, gaming, and nail art. They love spending time with their dog Jameson and their spouse, who they met on Tumblr in 2012. The human approach to social media is real.