Sol Tricot

Sol began his career in the entertainment industry at Lionsgate, spearheading digital business development in EMEA, where he negotiated licensing deals with companies such as Sky, Amazon and ProSieben for Lionsgate’s film and TV repertoire.

Seven years ago, Sol moved to Universal Music Group and fulfilled a lifelong goal to enter the music business, diversifying into strategy and licensing in the rapidly evolving intersection of music and tech.

Sol is now based in Venice, California, and leads licensing negotiations across a broad spectrum of UMGs partners. As well as incumbents such as YouTube and Twitch, Sol enjoys working with emerging businesses to establish partnerships that trail blaze the future of the industry.