Sol Tricot

Sol began his career in the entertainment industry at Lionsgate UK, spearheading digital business development in EMEA, where he negotiated licensing deals with companies such as Sky, Amazon and ProSieben for Lionsgate’s film and TV repertoire.

Seven years ago, Sol moved to UMG, where he was able to diversify into strategy and licensing in the rapidly developing digital music ecosystem, and pursue a lifelong goal to enter the music business.

Sol is now based in Venice, California, and leads licensing negotiations across a broad spectrum of UMGs partners. As well as established partners such as YouTube and Twitch, Sol enjoys working with emerging businesses to establish partnerships that trail blaze the future of the industry.