Rodrigo Montesano

Rodrigo Montesano is the Head of Brand Experience at Itaú, Brazil’s most valuable brand. Under his leadership, Itaú became the first Brazilian brand to sponsor SXSW, strengthened its long-standing partnerships with Miami Open and Rock in Rio, and was the brand behind bringing Madonna to Brazil for an event that gathered over 1.6 million people in Copacabana Beach.

With a professional career spanning over 20 years, Rodrigo has also worked in the aviation and hospitality industries, where he began building an integrated and comprehensive vision of experiences.